Responsible Business
ESG goals can be realistic but should not be easy
Realistic goals do not mean easy goals.
Uncategorized
What’s Your Goal?
January is the time for setting goals for the year ahead. That’s why I’m thinking about my own goals and the contribution I want to make to the #GlobalGoals. The United Nations Sustainable Development Goals are a blueprint for us all to create a better world. What are the Global Read more…
Uncategorized
Is there a Proxy for Purpose?
Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they have a role to play in society. They have a Read more…
Purpose
Does your social impact measure up?
“What you measure you manage” is an often-used phrase in business. Measuring your social impact is now commonplace, but what if you measure the wrong thing? Or your methodology is off? Or worse. What happens if no-one cares? Well, more and more people do care. Whether it’s through imaginative story-telling Read more…
Partnerships
Creative Partnerships in the time of Covid
In our last blog we talked about Purposeful Partnerships and the trends we can see in corporate-charity partnerships. Long-standing partnerships have had to adapt, evolve and innovate to stay effective in a tough year. New partnerships have been launched as organisations seek to combine their efforts and respond to emerging Read more…
Partnerships
Purposeful Partnerships
Although they might not seem likely bedfellows, partnerships between corporates and charities are not new. Many of the most familiar partnerships have a long history (the Boots Macmillan partnership has been in existence for more than a decade, whilst Sainsburys and Comic Relief have supported each other for more than Read more…
Responsible Business
What next for employee volunteering?
It used to be the case that companies would gather their people together for a Volunteering Week (or even month). Employees would have the opportunity to volunteer and fundraise for their chosen charity. They could enjoy that feel-good factor, knowing they had supported a “good cause”. Business leaders would have Read more…
Responsible Business
Planning in a Pandemic
This has been a year like no other and predictions for the future are almost impossible. With businesses in turmoil, and no crystal ball, how can leaders plan for the future? This week, Good Endeavours is speaking to Rob McCann, Senior Sustainability Manager at Virgin Media and member of the Read more…
Responsible Business
How Can One Stay Go A Long Way?
It’s hard to quantify the devastating impact Covid-19 has had on the tourism sector. The World Economic Forum estimates that 120 million jobs worldwide are at risk and that the economic impact will exceed $1 trillion – just in 2020. Experts are saying this could put the “global tourism industry Read more…
Diversity and Inclusion
How can we create fairer workplaces for all?
The first UN International Equal Pay Day takes place on 18 September. Gender inequality and the empowerment of women and girls is an issue right across the world. Governments, businesses, institutions have all declared they will make inequality a thing of the past so why has it been so hard Read more…