Good Ideas
Do we still need International Women’s Day?
If your business is celebrating the women in your organisation by asking them to speak at events, take selfies for your company socials or handing out the pink cupcakes ((please…
What’s Your Goal?
January is the time for setting goals for the year ahead. That’s why I’m thinking about my own goals and the contribution I want to make to the #GlobalGoals. The…
Five Compelling Reasons Why Boards Should Prioritise ESG
ESG (Environmental, Social and Governance) has made its way into UK boardroom discussions. Rather than the latest fad this is where it needs to stay. Evidence tells us that businesses…
5 Women Changing the World for the Better.
In honour of International Women’s Day 2023, I’m celebrating the achievements of five amazing Women. Pro-active and passionate; Inspirational and innovative; these entrepreneurs are harnessing technology to create a better…
Is there a Proxy for Purpose?
Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new.…
Measuring the effectiveness of purpose campaigns
More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to…