Good Ideas

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What’s Your Goal?

January is the time for setting goals for the year ahead. That’s why I’m thinking about my own goals and the contribution I want to make to the #GlobalGoals. The…
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5 Women Changing the World for the Better.

In honour of International Women’s Day 2023, I’m celebrating the achievements of five amazing Women. Pro-active and passionate; Inspirational and innovative; these entrepreneurs are harnessing technology to create a better…
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Is there a Proxy for Purpose?

Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new.…
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Measuring the effectiveness of purpose campaigns

More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to…
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Does your social impact measure up?

“What you measure you manage” is an often-used phrase in business. Measuring your social impact is now commonplace, but what if you measure the wrong thing? Or your methodology is…