Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they have a role to play in society. They have a Read more…
More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to drive positive change and speak to higher social values. These campaigns can resonate with the audience when done well or Read more…
“What you measure you manage” is an often-used phrase in business. Measuring your social impact is now commonplace, but what if you measure the wrong thing? Or your methodology is off? Or worse. What happens if no-one cares? Well, more and more people do care. Whether it’s through imaginative story-telling Read more…
In our last blog we talked about Purposeful Partnerships and the trends we can see in corporate-charity partnerships. Long-standing partnerships have had to adapt, evolve and innovate to stay effective in a tough year. New partnerships have been launched as organisations seek to combine their efforts and respond to emerging Read more…
Although they might not seem likely bedfellows, partnerships between corporates and charities are not new. Many of the most familiar partnerships have a long history (the Boots Macmillan partnership has been in existence for more than a decade, whilst Sainsburys and Comic Relief have supported each other for more than Read more…
It used to be the case that companies would gather their people together for a Volunteering Week (or even month). Employees would have the opportunity to volunteer and fundraise for their chosen charity. They could enjoy that feel-good factor, knowing they had supported a “good cause”. Business leaders would have Read more…
This has been a year like no other and predictions for the future are almost impossible. With businesses in turmoil, and no crystal ball, how can leaders plan for the future? This week, Good Endeavours is speaking to Rob McCann, Senior Sustainability Manager at Virgin Media and member of the Read more…
It’s hard to quantify the devastating impact Covid-19 has had on the tourism sector. The World Economic Forum estimates that 120 million jobs worldwide are at risk and that the economic impact will exceed $1 trillion – just in 2020. Experts are saying this could put the “global tourism industry Read more…
The first UN International Equal Pay Day takes place on 18 September. Gender inequality and the empowerment of women and girls is an issue right across the world. Governments, businesses, institutions have all declared they will make inequality a thing of the past so why has it been so hard Read more…
As we approach Q4, business leaders find themselves in a paradox. They must knuckle down to meet 2020 targets and, concurrently, they must submit their 2021 business plans. All this at a time when forecasting is almost impossible, budgets have been cut, and markets are in disarray. Having worked in Read more…