If your business is celebrating the women in your organisation by asking them to speak at events, take selfies for your company socials or handing out the pink cupcakes ((please no!), can I suggest you’re not really getting the hang of International Women’s Day. What needs to change? This is Read more…
January is the time for setting goals for the year ahead. That’s why I’m thinking about my own goals and the contribution I want to make to the #GlobalGoals. The United Nations Sustainable Development Goals are a blueprint for us all to create a better world. What are the Global Read more…
ESG (Environmental, Social and Governance) has made its way into UK boardroom discussions. Rather than the latest fad this is where it needs to stay. Evidence tells us that businesses that ESG (when embedded in an organisation) can drive long term sustainable success. Why does ESG matter? #1 Legislation ESG Read more…
In honour of International Women’s Day 2023, I’m celebrating the achievements of five amazing Women. Pro-active and passionate; Inspirational and innovative; these entrepreneurs are harnessing technology to create a better world. Cat Wildman, Data Dynamo Cat set out to use her digital skills to create fairer and more inclusive workplaces. Read more…
Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they have a role to play in society. They have a Read more…
More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to drive positive change and speak to higher social values. These campaigns can resonate with the audience when done well or Read more…
“What you measure you manage” is an often-used phrase in business. Measuring your social impact is now commonplace, but what if you measure the wrong thing? Or your methodology is off? Or worse. What happens if no-one cares? Well, more and more people do care. Whether it’s through imaginative story-telling Read more…
In our last blog we talked about Purposeful Partnerships and the trends we can see in corporate-charity partnerships. Long-standing partnerships have had to adapt, evolve and innovate to stay effective in a tough year. New partnerships have been launched as organisations seek to combine their efforts and respond to emerging Read more…
Although they might not seem likely bedfellows, partnerships between corporates and charities are not new. Many of the most familiar partnerships have a long history (the Boots Macmillan partnership has been in existence for more than a decade, whilst Sainsburys and Comic Relief have supported each other for more than Read more…
It used to be the case that companies would gather their people together for a Volunteering Week (or even month). Employees would have the opportunity to volunteer and fundraise for their chosen charity. They could enjoy that feel-good factor, knowing they had supported a “good cause”. Business leaders would have Read more…