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Lisa Basford

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Take Your Volunteering Events From Good to GREAT

Over the years, I’ve led numerous volunteer events and charity partnerships. So, in the spirit of #VolunteersWeek, I wanted to share my top tips for taking your volunteering programme from good to great: ✅ DO: ❌ DON’T: Here are three real-world examples I’ve been part of, showing how mutual benefit Read more…

By Lisa Basford, 1 month1 month ago
Purpose

New insights on the value of CSR

New Insights on the Value of CSR The future remains bright Interesting insights have been shared by Benevity in their Executive CSR Report. The survey of 300 senior leaders in the US and 200 senior leaders in the UK was completed in 2024. The findings demonstrate the value that responsible, ethical Read more…

By Lisa Basford, 5 months5 months ago
Responsible Business

ESG goals can be realistic but should not be easy

Realistic goals do not mean easy goals.

By Lisa Basford, 6 months6 months ago
Uncategorized

Do we still need International Women’s Day?

If your business is celebrating the women in your organisation by asking them to speak at events, take selfies for your company socials or handing out the pink cupcakes ((please no!), can I suggest you’re not really getting the hang of International Women’s Day. What needs to change? This is Read more…

By Lisa Basford, 1 year1 year ago
Photo of an empty goal
Uncategorized

What’s Your Goal?

January is the time for setting goals for the year ahead. That’s why I’m thinking about my own goals and the contribution I want to make to the #GlobalGoals. The United Nations Sustainable Development Goals are a blueprint for us all to create a better world. What are the Global Read more…

By Lisa Basford, 2 years2 years ago
Uncategorized

Five Compelling Reasons Why Boards Should Prioritise ESG

ESG (Environmental, Social and Governance) has made its way into UK boardroom discussions. Rather than the latest fad this is where it needs to stay. Evidence tells us that businesses that ESG (when embedded in an organisation) can drive long term sustainable success. Why does ESG matter? #1 Legislation ESG Read more…

By Lisa Basford, 2 years2 years ago
Diversity and Inclusion

5 Women Changing the World for the Better.

In honour of International Women’s Day 2023, I’m celebrating the achievements of five amazing Women. Pro-active and passionate; Inspirational and innovative; these entrepreneurs are harnessing technology to create a better world. Cat Wildman, Data Dynamo Cat set out to use her digital skills to create fairer and more inclusive workplaces. Read more…

By Lisa Basford, 2 years2 years ago
Uncategorized

Is there a Proxy for Purpose?

Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they have a role to play in society. They have a Read more…

By Lisa Basford, 4 years4 years ago
Uncategorized

Measuring the effectiveness of purpose campaigns

More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to drive positive change and speak to higher social values. These campaigns can resonate with the audience when done well or Read more…

By Lisa Basford, 4 years4 years ago
Measuring social impact
Purpose

Does your social impact measure up?

“What you measure you manage” is an often-used phrase in business. Measuring your social impact is now commonplace, but what if you measure the wrong thing? Or your methodology is off? Or worse. What happens if no-one cares? Well, more and more people do care. Whether it’s through imaginative story-telling Read more…

By Lisa Basford, 4 years4 years ago

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  • Take Your Volunteering Events From Good to GREAT
  • New insights on the value of CSR
  • ESG goals can be realistic but should not be easy
  • Do we still need International Women’s Day?
  • What’s Your Goal?
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