Good Insights

At our heart we believe that business can, and should,
address the big social challenges of the day.

A small consultancy with an ambition to drive big change. We combine our love of building great brands with our experience of delivering social impact. We work with organisations, large and small, helping them to define their purpose. We implement lasting initiatives to drive positive change for stakeholders and to benefit wider society.

We work 121 or bring together hybrid teams of ESG experts so you can benefit from their collective knowledge and shared commitment to doing the right thing for People and Planet.

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Your partner. Lisa Basford


Lisa has experience of working in Corporate Social Responsibility in global organisations. As Head of Partnerships and Social Impact at O2 (Telefonica UK), she led award-winning initiatives to help keep families safe online; to promote digital wellbeing and to campaign against online bullying.

As Global Corporate Responsibility Director for InterContinental Hotels Group, Lisa developed and implemented a worldwide sustainability strategy, authored the Responsible Business Report and managed all responsible business stakeholder communications. She led global volunteering and fundraising initiatives for 375,000 colleagues. Lisa also managed the IHG Corporate charity.

Lisa started her career in Marketing and has many years’ experience of building great brands. She truly believes that by making responsible business core to strategy, we can deliver sustainable success. 

Lisa is a Fellow of the Institute of Corporate Responsibility and Sustainability, a Fellow of the RSA and a founding member of MarketingKind.

She is certified by NEDA (Non Executive Directors Association) and the Carbon Literacy Project.

Lisa is also a Trustee for Autism and Kingwood where she chairs the Care & Culture Committee and she is an Ambassador for The Burnt Chef Project

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