Good insights

At our heart, we believe that business can, and should, address the big social challenges of the day.

We are a small consultancy with an ambition to drive big change. We combine our experience of building great brands and our ability to deliver award-winning corporate responsibility programmes to help you. We work with organisations, large and small, helping them to define their purpose and the difference they want to be. We implement lasting initiatives to drive positive change for stakeholders and to benefit wider society.

“It is critical that brands take action and demonstrate their commitment to making a difference”

Alan Jope, CEO of Unilever

These are the brands that build the strongest connections with consumers; the organisations
that have the greatest employee engagement; and the businesses that deliver the
highest returns for investors.

• • •

Your partner. Lisa Basford


Lisa has experience of working in Corporate Social Responsibility in global organisations. As Head of Partnerships and Social Impact at O2 (Telefonica UK), she led award-winning initiatives to help keep families safe online; to promote digital wellbeing and to campaign against online bullying.

As Global Corporate Responsibility Director for InterContinental Hotels Group, Lisa developed and implemented a worldwide sustainability strategy, authored the Responsible Business Report and managed all responsible business stakeholder communications. She led global volunteering and fundraising initiatives reaching 375,000 colleagues. Lisa also managed the IHG Corporate charity, which focussed on disaster relief and supporting people to gain skills preparing them for jobs in the hospitality industry.

With many years’ experience in brand management and marketing, Lisa truly believes that by making responsible business core to strategy and putting it at the heart of an organisation, we can deliver sustainable success. 

Lisa promotes ethical business practices in organisations and collaborates to bring about positive social change. She is a Fellow of the Institute of Corporate Responsibility and Sustainability, a Fellow of the RSA, a member of the Global Equality Collective, and a founding member of MarketingKind.

Lisa is also a Trustee at Autism at Kingwood.