Good works

At Good Endeavours, we understand the importance of having a clearly defined strategy with measurable targets, and a robust implementation plan. We also know the value in telling your story.

From Insights to Inspiration

We use our Impact Model to help you build brand reputation and loyalty, deliver commercial returns and make meaningful connections with customers, colleagues and the community.

1. Insights

What matters most? Being aware of societal trends, reviewing risk, competitor benchmarking, materiality analysis - gathering insights helps to build the Fact Base for an effective strategy.

2. Stakeholder Engagement

Engaging with Operational Leads to pilot ideas,  presenting to the Executive Team so they champion the strategy. From grass-roots to CSuite, from employees to investors - we map and address stakeholder needs.

3. Planning

Developing implementation plans that are practical, robust and within the capabilities of the organisation. Setting measurable targets and timelines to ensure innovative ideas can be delivered.

4. Action

Embedding innovative programmes and services, onboarding new partnerships.Taking actions that matter to customers, colleagues and the community. Monitoring outcomes and measugring Impact.

5. Inspire

Marketing and communications, events, volunteering programmes, impact reporting. We showcase and celebrate your achievements to build brand love.

We offer a range of flexible services to  helps you…


This option appeals to SMEs or smaller charities and social enterprises. We understand your budgets are limited so we provide bespoke advisory and mentoring to help you grow. With this option you benefit from our insights and experience, but the implementation is down to you.


Focused support to deliver your projects. We can offer an end-to-end solution for the entire project or deliver a particular workstream. We will agree the implementation plan and success criteria with you at the outset. We work with our network of associates to provide the best expertise and we integrate with your own teams and existing partners and agencies.

CR Director for Hire

This solution is for you if you have a temporary resource challenge. Perhaps you’re under-resourced because of parental leave or an internal transfer. With CR Director for Hire, you get all the benefits that an experienced CR Director brings. This is our in-house solution to ensure your business continuity.

Learn more…

As Head of Social Impact at O2, Lisa developed the partnership with NSPCC to help keep families safe online. The partnership was awarded the Gold Award in the Corporate Engagement Awards and in August 2019 the activity was enhanced with the relaunched NetAware website. Extending O2’s focus on delivering digital wellbeing, Lisa launched new partnerships with Anti-Bullying Alliance and YoungMinds.

“Lisa is a passionate leader. Her knowledge and experience in the corporate social responsibility space is second to none. She has a real capability to bring strong and creative ideas to the table, helping to demonstrate how a responsible business can make a difference for its people and its customers.”

Nicola Green, Director of Communications and Board Member


Lisa spent twelve years at IHG in EMEA Marketing Director, Europe Brand Director and Global Corporate Responsibility Director roles. Within the CR Team, she led the materiality review to develop IHG’s responsible business strategy, engaging with stakeholders across the business and the Board. She authored IHG’s Responsible Business Report from 2014-2018 and led global employee engagement events.

“Lisa allowed us to better integrate our efforts with those of the Brand Team and enhanced the impact and efficacy of our CR communications. She was also a stellar member of the CR leadership team.”

Paul Snyder, previously Vice President, Global Corporate Responsibility

InterContinental Hotels Group

Anti-Bullying Alliance is a coalition of organisations united to stop bullying and create safer environments for children and young people across the UK. ABA provide free resources for schools and parents. Good Endeavours created the partnership proposition, prepared pitch presentations for potential new partners and developed new marketing guidelines for Anti-Bullying Week 2020. 

Anti-Bullying Week takes place 16-20 November 2020, find out more.

“Lisa’s passion for improving the lives of children shines through all the work she’s done with us and she has gone above and beyond to help us. Lisa has taken time to truly understand what we need from a project, is passionate about the work we do and always comes in on time. She's a great problem solver and I would recommend her for any project small or large.

Martha Evans, Director

Anti-Bullying Alliance


Hotcake Marketing engaged Good Endeavours to deliver a new commercial proposition for the charity, Crisis. We did a competitor review before developing the proposition and messaging guide, allowing Hotcake to add their creative flair and produce new marketing assets for the charity.

“We worked with Lisa on creating a pitch deck for our commercial vintage interiors enterprise. It was great to work with someone who really understood both the charity sector and the commercial opportunity of our business.”

Tom Marsh, Furniture Enterprise Manager

Crisis UK

Over 1.7m children in the UK do not have access to their own connected device. is a digital inclusion campaign led by Jonathan E Shipp and the National Children’s Bureau to ensure that all children can participate fully in a safe digital world. We worked to develop a set of device specifications and pilot a Family Education Technology Questionnaire. Our report on Tackling Digital Disadvantage was published in October 2020.

“This project makes a valuable contribution to efforts to heal the digital divide.”

Anne Longfield, OBE

Children’s Commissioner for England

GT Scholars is not-for-profit social enterprise, working to ensure equal opportunities for all young people. They provide online tutoring, mentoring, skill-building and enrichment programmes. Over 49% of programme participants are on Free School meals and over 94% are from BAME backgrounds. Over 2,000 young people have already benefitted from their work.

Good Endeavours are working with GT Scholars to launch a new competition, Global Teenpreneurs, so they can expand their reach and number of young people they support. The programme is delivered digitally.

Please contact us to find out how you can get involved.

GT Scholars

The Internet Commission is a non-profit company that promotes ethical business practice and digital responsibility. Working with partner organisations, they provide the appropriate tools, insights, and best practices to demonstrate good practice and progress in tackling the negative consequences of digitalisation.

We are working with The Internet Commission to develop new partnerships and to support their mission to advance digital responsibility.

The Internet Commission

An App, a Collective and a Community, working together to promote diversity, inclusion and belonging in homes, schools and businesses in the UK - and beyond.

The GEC app gives leaders all the data, resources and access to the lived experiences needed to break their own new ground in equality and inclusion.

Lisa is a proud member of the GEC community and works with them to promote equality and inclusion in business.

"Lisa fundamentally understands the role that business plays in driving positive social change. As a member of The GEC Steering Group she brings together her wealth of CSR experience and her passion to make a difference, helping us to set our strategy and achieve our ambitions."


Nicole Ponsford, Co-Founder

The Diana Award empowers young people to make a positive change. In summer 2021 Good Endeavours supported the launch of the Don’t Face It Alone anti-bullying campaign. We created resources for schools, parents and young people and coordinated the marketing and PR campaign for the launch. Additionally, we planned an event at Downing Street which was attended by anti-bullying ambassadors, partners and stakeholders, trustees and Prime Minister, Boris Johnson and Chancellor of the Exchequer, Rishi Sunak.

Download the free resources here

  • Impact analysis
  • Marketing and communications

The Diana Award