Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they have a role to play in society. They have a Read more…
More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to drive positive change and speak to higher social values. These campaigns can resonate with the audience when done well or Read more…
First published on Linked In on 23 March, 2020 In a matter of two short weeks our lives have taken a drastic change. Schools, workplaces, pubs, restaurants and shops have closed. Hotels are no longer open. Airlines are no longer flying. Keeping a physical distance is the new norm. At Read more…