Responsible Business
ESG goals can be realistic but should not be easy
Realistic goals do not mean easy goals.
Uncategorized
Do we still need International Women’s Day?
If your business is celebrating the women in your organisation by asking them to speak at events, take selfies for your company socials or handing out the pink cupcakes ((please no!), can I suggest you’re not really getting the hang of International Women’s Day. What needs to change? This is Read more…
Uncategorized
What’s Your Goal?
January is the time for setting goals for the year ahead. That’s why I’m thinking about my own goals and the contribution I want to make to the #GlobalGoals. The United Nations Sustainable Development Goals are a blueprint for us all to create a better world. What are the Global Read more…
Uncategorized
Five Compelling Reasons Why Boards Should Prioritise ESG
ESG (Environmental, Social and Governance) has made its way into UK boardroom discussions. Rather than the latest fad this is where it needs to stay. Evidence tells us that businesses that ESG (when embedded in an organisation) can drive long term sustainable success. Why does ESG matter? #1 Legislation ESG Read more…
Uncategorized
Is there a Proxy for Purpose?
Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they have a role to play in society. They have a Read more…
Uncategorized
Measuring the effectiveness of purpose campaigns
More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to drive positive change and speak to higher social values. These campaigns can resonate with the audience when done well or Read more…
Uncategorized
How families can navigate the new online norm
First published on Linked In on 23 March, 2020 In a matter of two short weeks our lives have taken a drastic change. Schools, workplaces, pubs, restaurants and shops have closed. Hotels are no longer open. Airlines are no longer flying. Keeping a physical distance is the new norm. At Read more…