In honour of International Women’s Day 2023, I’m celebrating the achievements of five amazing Women. Pro-active and passionate; Inspirational and innovative; these entrepreneurs are harnessing technology to create a better world. Cat Wildman, Data Dynamo Cat set out to use her digital skills to create fairer and more inclusive workplaces. Read more…
Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they have a role to play in society. They have a Read more…
More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to drive positive change and speak to higher social values. These campaigns can resonate with the audience when done well or Read more…
“What you measure you manage” is an often-used phrase in business. Measuring your social impact is now commonplace, but what if you measure the wrong thing? Or your methodology is off? Or worse. What happens if no-one cares? Well, more and more people do care. Whether it’s through imaginative story-telling Read more…
It’s hard to quantify the devastating impact Covid-19 has had on the tourism sector. The World Economic Forum estimates that 120 million jobs worldwide are at risk and that the economic impact will exceed $1 trillion – just in 2020. Experts are saying this could put the “global tourism industry Read more…
As we approach Q4, business leaders find themselves in a paradox. They must knuckle down to meet 2020 targets and, concurrently, they must submit their 2021 business plans. All this at a time when forecasting is almost impossible, budgets have been cut, and markets are in disarray. Having worked in Read more…