Responsible Business
ESG goals can be realistic but should not be easy
Realistic goals do not mean easy goals.
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Purpose
New insights on the value of CSR
New Insights on the Value of CSR The future remains bright Interesting insights have been shared by Benevity in their Executive CSR Report. The survey of 300 senior leaders in the US and 200 senior leaders in the UK was completed Read more…
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Do we still need International Women’s Day?
If your business is celebrating the women in your organisation by asking them to speak at events, take selfies for your company socials or handing out the pink cupcakes ((please no!), can I suggest you’re not really getting the hang Read more…
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What’s Your Goal?
January is the time for setting goals for the year ahead. That’s why I’m thinking about my own goals and the contribution I want to make to the #GlobalGoals. The United Nations Sustainable Development Goals are a blueprint for us Read more…
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Five Compelling Reasons Why Boards Should Prioritise ESG
ESG (Environmental, Social and Governance) has made its way into UK boardroom discussions. Rather than the latest fad this is where it needs to stay. Evidence tells us that businesses that ESG (when embedded in an organisation) can drive long Read more…
Diversity and Inclusion
5 Women Changing the World for the Better.
In honour of International Women’s Day 2023, I’m celebrating the achievements of five amazing Women. Pro-active and passionate; Inspirational and innovative; these entrepreneurs are harnessing technology to create a better world. Cat Wildman, Data Dynamo Cat set out to use Read more…
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Is there a Proxy for Purpose?
Proxy: Noun: “A figure that can be used to represent the value of something in a calculation.” Purpose is a buzzword right now in marketing circles, but it’s not new. Brands with purpose have understood for some time that they Read more…
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Measuring the effectiveness of purpose campaigns
More and more campaigns with “purpose” are catching the eye of consumers. This means marketing activity that is not just about selling products or services, but ads that seek to drive positive change and speak to higher social values. These Read more…
Purpose
Does your social impact measure up?
“What you measure you manage” is an often-used phrase in business. Measuring your social impact is now commonplace, but what if you measure the wrong thing? Or your methodology is off? Or worse. What happens if no-one cares? Well, more Read more…
Partnerships
Creative Partnerships in the time of Covid
In our last blog we talked about Purposeful Partnerships and the trends we can see in corporate-charity partnerships. Long-standing partnerships have had to adapt, evolve and innovate to stay effective in a tough year. New partnerships have been launched as Read more…